Lisa of BLACKPINK’s Stellar Brand Endorsements: From Celine to Chivas Regal

About a month ago, on July 23, 2024, Lisa from the iconic K-pop group BLACKPINK was unveiled as the newest brand ambassador for the prestigious French luxury fashion house, Louis Vuitton. The announcement featured images of Lisa embodying her signature edgy style, in line with the creative vision of Nicolas Ghesquière, the artistic director of women’s collections.

Louis Vuitton joins the list of major brands partnered with the globally acclaimed Thai-born K-pop star. Her endorsement portfolio already includes some of the biggest names in fashion, beauty, and luxury lifestyle.

Beyond her solo endorsements, Lisa also represents various brands alongside her BLACKPINK members. In 2020, the group collaborated with Adidas for the “Change Is A Team” campaign, followed by the “Raise Your Voice” collection in 2021 and the “Home of Classics” campaign. BLACKPINK also endorsed PUMA’s suede bow sneakers in 2018, which marked their debut in a Japanese TV commercial. In 2023, they teamed up with Oreo to create a special packaging for Oreo x BLACKPINK, launching ‘Black’ Oreos with strawberry filling and ‘Pink’ Oreos with dark chocolate filling in seven Asian markets, including Vietnam, Thailand, the Philippines, Singapore, Malaysia, and South Korea.

As Lisa steps into her new role with Louis Vuitton, her impressive list of brand collaborations significantly contributes to her net worth, which is estimated at around USD 25 million. In 2022, South China Morning Post reported that she earned approximately USD 600,000 per endorsement, a figure that has likely increased in recent years.

Top names whose brand ambassador is Lisa of BLACKPINK

Louis Vuitton

Rumors had been swirling ever since Lisa attended the Louis Vuitton Fall 2024 Ready-To-Wear show in Paris last March. The K-pop icon shared several images from the event, where she was seen with the iconic Pic trunk monogram. As a teaser for her new role as Louis Vuitton’s latest house ambassador, Lisa had also been showcasing LV bags and accessories in her recent Instagram posts.

Reflecting on her new position, Lisa expressed, “I feel so honored to be working with a brand I truly admire. I’m excited about creating more memorable moments with Louis Vuitton.” Nicolas Ghesquière, the brand’s artistic director, commented, “I am thrilled to welcome Lisa as our House Ambassador. Her daring spirit and charisma are incredibly captivating. She brings the same boldness and creativity to her music as she does to her fashion, and it is a privilege to be part of her journey.”

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Bvlgari

Louis Vuitton isn’t the first LVMH-owned brand to have BLACKPINK’s Lisa as its ambassador. In 2020, Bulgari appointed the K-pop star as their brand ambassador. That year, Lisa featured prominently in the Serpenti and B.Zero1 campaigns. In 2023, she introduced her first watch collection for the brand and attended Bulgari’s Mediterranean high jewelry event in Pallazzo, showcasing timeless heritage pieces. At the event, she posed alongside other Bulgari ambassadors, including Anne Hathaway, Zendaya, and Priyanka Chopra Jonas, who made headlines in May 2024 for a luxurious Bvlgari Serpenti necklace.

As part of the B.Zero1 collection, Lisa launched her second watch line, the BULGARI BULGARI X LISA Limited Edition. Just three months later, she unveiled the B.Zero1 jewelry collection. Her bold persona and enigmatic charm made her an ideal fit for the campaign, which highlighted Bulgari’s signature ringed neckpieces and rings. Lisa frequently dons Bulgari jewelry for various occasions and regularly attends the brand’s events.

Celine

The new Louis Vuitton brand ambassador was also a key figure for Celine since September 2020, although her role as their global ambassador concluded in July 2024. This change aligns with her focus on solo music projects and rumored relationship with LVMH heir Frederick Arnault.

Lisa’s appointment marked the first Celine ambassador under creative director Hedi Slimane, who began his tenure in 2018. While Lisa had previously been seen in Celine apparel and accessories, she made her runway debut in 2021 at the Summer Collection Show for 2022.

In the following year, she became the face of Celine Haute Perfumerie and also promoted the brand’s dog-friendly collection. Throughout 2023, Lisa frequently showcased Celine bags and perfumes on her Instagram and attended the brand’s fashion shows and events.

MAC Cosmetics

In 2020, Lisa solidified her status as a fashion icon by becoming the global ambassador for MAC Cosmetics. This milestone was significant as she was the first female K-pop artist to be appointed as their brand ambassador.

As a representative of the renowned beauty brand, Lisa took center stage in various MAC collections, campaigns, and innovations. In 2021, the debut MAC x Lisa collection was launched, titled MAC L. This collection featured new shades of lipstick, an eyeshadow palette, a skin highlighter, blush, and more.

Chivas Regal

Following her partnerships with Celine, Bulgari, and MAC Cosmetics, Lisa added the Scotch whiskey brand Chivas Regal to her endorsement roster. Appointed in 2022, the K-pop star became the brand’s first female ambassador in Asia. She starred in the Chivas Regal x LISA: I Rise, We Rise ad campaign, which seeks to empower and inspire viewers to achieve success on their terms, mirroring Lisa’s own journey.

Her personal story of breaking into the Korean entertainment industry and reaching its highest echelons makes her an ideal match for the brand. Additionally, Lisa has designed a limited-edition Chivas Regal whiskey bottle.

AIS Thailand

In 2019, Lisa from BLACKPINK secured her first Thai endorsement deal as the brand ambassador for mobile phone and connectivity provider AIS. According to KoreaBoo, she negotiated extensively for the deal, which was reportedly valued at THB 10 million (approximately HKD 2 million or USD 320,000).

Her Thai heritage and global fan base made her an ideal candidate to represent AIS in their campaigns and commercials. In 2020, Lisa delighted fans by appearing in a stunning ad alongside GOT7’s BamBam.

ARE YOU READY? STAY TUNED https://t.co/BdvgFVPBrd #AIS5GXBAMBAMLISA #AIS5Gที่1ตัวจริง #BAMBAM #GOT7 #LISA #BLACKPINK pic.twitter.com/HPuetJA8dZ

— AIS (@AIS_Thailand) June 17, 2020

Moonshot

In addition to her work with international luxury brands, BLACKPINK’s Lisa has also been a prominent figure for the South Korean cosmetics brand Moonshot. She was appointed as their global brand ambassador in China in 2018 and has since participated in numerous Moonshot events, store openings, and product endorsements.

In 2019, Lisa returned to Bangkok for a fan meeting and promoted Moonshot’s beauty products, including UV CC cream, powder fixer, lip paints, and micro-correct fit cushions.

Faqs

1. What brands has Lisa of BLACKPINK endorsed? Lisa has endorsed a variety of high-profile brands, including Celine, Bulgari, MAC Cosmetics, Louis Vuitton, and Chivas Regal. Each partnership highlights her influence and appeal in both the fashion and beauty industries.
2. When did Lisa become a global ambassador for Celine? Lisa was appointed as Celine’s global ambassador in September 2020. Her tenure ended in July 2024.
3. What was significant about Lisa’s appointment with MAC Cosmetics? In 2020, Lisa became the global ambassador for MAC Cosmetics, making her the first female K-pop artist to hold this position. She was featured in various campaigns and launched the MAC L collection in 2021.
4. What was notable about Lisa’s role with Bulgari? Lisa was named Bulgari’s brand ambassador in 2020 and became the first female face of the brand in Asia. She participated in the Serpenti and B.Zero1 campaigns and launched a limited-edition Bulgari whiskey bottle.
5. What was Lisa’s involvement with Chivas Regal? In 2022, Lisa was appointed as Chivas Regal’s first female ambassador in Asia. She starred in the Chivas Regal x LISA: I Rise, We Rise ad campaign and designed a limited-edition whiskey bottle.
6. How did Lisa’s Thai heritage influence her endorsements? Lisa’s Thai heritage and global fan following contributed to her selection as an ambassador for various brands, including AIS, a Thai mobile phone and connectivity operator. Her connection to Thailand has been leveraged in multiple endorsements and promotional events.
7. When did Lisa make her runway debut for Celine? Lisa made her runway debut for Celine in 2021 at the Summer Collection Show for 2022.
8. What other significant collaborations has Lisa been part of? In addition to her work with fashion and beauty brands, Lisa has been involved in various product endorsements and events, including the Moonshot cosmetics brand and special campaigns with GOT7’s BamBam.
9. How has Lisa’s brand endorsement portfolio impacted her career? Lisa’s diverse brand endorsements have solidified her status as a global fashion and beauty icon, significantly contributing to her professional achievements and public image.
10. Where can I find more information about Lisa’s brand endorsements? For detailed information about Lisa’s endorsements, you can refer to the respective brand’s official announcements and social media channels, as well as news articles and interviews featuring Lisa.