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Twitter for Business 2023: Everything You Need to Know
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If your company is active on Twitter, you have a responsibility to familiarise yourself with the fundamentals of the social media network. Here is a guide to help you get the most out of tweeting for your company.
Twitter, which has millions of users signing in every day, has the potential to be an extremely useful tool for generating leads, engaging customers, and increasing brand awareness.
Setting up a profile on Twitter for Business is easy, but in order to reap the full benefits of using the platform, you need to keep it active on a consistent basis.
Understanding how to use Twitter for your company’s purposes can be extremely beneficial to the expansion of that company.
This essay is geared toward business owners, as well as the marketing and communications teams of those businesses, who are interested in analyzing the advantages of incorporating Twitter into their overall business marketing plan.
There is a lot to learn about Twitter, from Twitter lists and social media influencers to hashtags and tweets that have been pinned. Businesses may use the platform to increase sales, raise brand recognition, and improve customer service if they have the appropriate marketing plan in place.
People communicate with one another using tweets, which can be as long as 280 characters and are posted on the social media website and online news platform known as Twitter. Twitter is now one of the most popular social media platforms in the world, despite only having been founded in 2006.
The combination of your marketing efforts on this platform with those on LinkedIn and Facebook can produce significant results. Here is everything you need to know about Twitter, whether you’re just getting started with the platform or want to start utilizing it to help boost your business.
Parts of a Twitter profile
There are six components that make up your Twitter profile, and they are as follows: your Twitter handle, your username, your profile photo, your bio, and your header image. In order for this to be an authentic depiction of your company, each of these components has to function cohesively.
Your identity on Twitter is your Twitter handle, which is also known as your @name. This is the name that will appear at the very end of the URL for your Twitter page, and it is also the name that other users will use to tag you in their tweets. It can be as long as 15 characters and is meant to make it simpler for consumers to find your company online.
Your display name, often known as your username, is what shows above your Twitter handle on your profile, and it can be up to fifty characters long. This would be the name of your company or brand in the marketplace.
Because it is visible both on your profile and in every tweet that you make, your profile photo needs to be an accurate visual representation of your company and brand. Quite a few brands make use of their logo.
You have a character limit of 160 for your bio, during which you should define your company. Include information such as your business’s address, operating hours, and the URL of your website.
You have the ability to emphasize promotions, events, or news regarding your company by using the header image that is located behind your profile photo. This photograph, in contrast to the one you use for your profile, should be updated on a frequent basis.
When someone visits your profile, the first tweet they will see is the one you have “pinned.” Because of this, you should make sure that this tweet is engaging and accurately reflects what is going on with your company. You have the same amount of control over your pinned tweet as you do over the image that appears in your header.
When using Twitter for your small business, it is essential to have a solid understanding of these words.
To tag or mention a user on Twitter, you must preface their handle with the “at” symbol, just like you would on other social media networks.
On Twitter, words or phrases can be indexed using a special symbol known as a hashtag, which is represented by the pound sign (#). Twitter will automatically show you other tweets that contain the hashtag if you click on it. People will have an easier time keeping up with current events and subjects as a result of this.
If you choose to block an account on Twitter, the account’s owner will no longer be able to view your tweets, add you to Twitter lists, or follow you. You won’t even be able to see their tweets.
Bookmarks: The Twitter Bookmarks button allows you to save tweets so that you can easily locate them at a later time. This feature is analogous to the bookmarks found in an internet browser. This is especially beneficial if you want to read an article or view a video that is linked in the tweet but you don’t have time to do so at the present.
You’ll frequently hear individuals refer to direct messages as “DMs,” which is an abbreviation for the term “direct message.” Using this option, you will be able to have a confidential conversation with a specific user. If one of your followers or clients has a query, they are welcome to direct message you with it. Since direct messages do not have a character limit, your response can be as detailed as it needs to be. If, on the other hand, you receive a message from a user that you do not follow, that user’s message will appear in the “requests” folder by default, which means that you may not notice it right away. You have the ability to modify this in your settings.
When you follow an account on Twitter, you are effectively subscribing to get the tweets of that user in your timeline.
Twitter users who follow you will be able to view your tweets in their own timelines if they want to do so.
You can indicate that you approve of a tweet by clicking the heart icon that appears next to it. On your profile, other users will be able to view every one of your likes.
You have the ability to create public and private lists of other users that you find interesting through the use of lists. It is not necessary to follow a user in order to add them to a list; you can do so without doing so. For instance, you may compile a list of important clients, influential members of your sector, influential customers in your local area, influential competitors, and so on.
Retweeting is a practice that is analogous to sharing a Facebook post created by another user. Retweeting is what you do when you find a tweet interesting and want the people who follow you to see it. After then, the tweet will appear on the timelines of your followers as well as on your profile.
Timeline (or home timeline): Your timeline will show promotional tweets in addition to the tweets and retweets that come from the individuals who you follow on Twitter.
These are the topics and hashtags that are currently receiving the most conversation on Twitter. Trending themes and trends The “trends” box is located on the left-hand side of your homepage on Twitter, and it is there that you may view topics that are currently popular. You have the ability to personalize the presentation of trends so that it reflects what’s popular in your location or among the people you follow.
Tools of Twitter
It is imperative that you make the organization of your account(s) a top concern. TweetDeck and Hootsuite are two prominent third-party programs that can assist you in accomplishing this task.
TweetDeck is an application that is owned by Twitter and may be used without cost. It offers a slick user interface with columns that can be customized, allowing users to organize their feeds, notifications, and lists. You can also keep track of hashtags in their own columns, schedule tweets in advance (which is something you can’t do on the Twitter website or with the mobile apps), and add several Twitter accounts to your dashboard so that you can manage multiple users at the same time. Users can access TweetDeck with any web browser.
Hootsuite functions in a manner that is analogous to that of TweetDeck. It enables you to plan your tweets, manage your replies, respond to messages and tweets, and generally automate the management of your account. Hootsuite also enables you to manage social media accounts other than Twitter. However, due to the fact that it utilizes tabs for each profile that you connect to it, some may argue that it is not as streamlined or straightforward as TweetDeck. You have the option of using the free version of Hootsuite, or you can pay $9.99 a month to use the pro version.
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Both Hootsuite and Twitter themselves have mobile apps that may be downloaded to a smartphone or tablet and used there. These programs allow additional user accounts to be added.
How to set up a business Twitter account
These processes may be subject to change in the future due to Twitter and other social media platforms frequently updating their account setup procedures, however as of February 2021, the following are the steps required to set up a Twitter account for commercial use:
Make sure you have an account. Go to Twitter’s homepage and click the “sign up” button there. You will be asked to establish a username and Twitter handle, enter your business email address and a phone number, as well as provide your date of birth to verify that you are of legal age to use the program (your birthdate is not publicly available information). You should select a Twitter account for your company that accurately reflects what you do, but if necessary, you may change it at a later time.
Make sure your account is verified. When you have finished the first step, Twitter will send a verification code to the phone number you supplied in order to complete the account setup process. After entering the code in the field provided, click the “next” button.
Make sure you have a password. When creating an online account of any kind, you should take the necessary precautions to ensure that the password you choose is both difficult to deduce and unique among all of your other passwords. To give it a one-of-a-kind look and make it more difficult to decipher, use a mix of letters, numbers, and other characters.
Complete your profile. After you’ve provided the fundamental information, you’ll be requested to fill up the rest of your profile. For a comprehensive Twitter profile for your company, you will need the following components:
Upload a profile picture. This is often the logo of your firm; however, if you are creating a personal account to use for business purposes, you should include a photo of yourself that has been professionally taken. You can upload the picture, which should have a resolution of about 400 by 400 pixels, and then make any necessary adjustments.
Write a bio. Within these 160 characters, please provide a condensed description of your company. You should probably include one or two hashtags in your post if they are significant to your company.
Choose some of your passions. After that, Twitter will ask you to select certain areas of interest so that it can propose persons who have similar interests to you so that you can follow them. You are free to skip this step, but it will be beneficial to choose areas of interest that are relevant to your company. If you are starting a Twitter business account for a company that specialises in house improvements, for instance, you might wish to select “home improvement” or “interior design” as categories of interest.
Pick persons to follow by browsing through the suggestions. After that, Twitter will provide you a list of prominent accounts that it suggests you follow on the platform. If you already know whose accounts you want to follow, you can skip this step. However, if you do want to begin following other people, you will need to proceed to the next stage. If you do decide to adopt some of Twitter’s suggestions, make sure that you only follow the recommended profiles that are directly related to your company, rather than following people that are interesting to you personally but have nothing to do with your business, brand, or sector.
Inform Twitter that you wish to receive notifications if you haven’t already. Turn on notifications for the time being because doing so will provide you with the best opportunity to act and respond to others swiftly as your presence on Twitter expands.
You should provide your cover photo as well as other information about your company. There are still a few details missing from your profile before it can be considered finished.
Put together a picture for the cover. Please upload a picture or a specialized graphic that best symbolizes your company. This might be an original photo or graphic, your tagline, or any other branded material you choose to use. The dimensions of this graphic should ideally be 1500 pixels wide and 500 pixels tall.
Include your location as well as your website. To provide this information, go to the main page of your profile and click the “update profile” link. Choose the location of your company’s headquarters if it has more than one branch to represent it in the section labeled “location.”
How to put Twitter to work for your business
There is value to be gained by businesses of any size when utilizing social media. It reaches people from a variety of different demographics and helps spread the word about your brand. As the owner of a company, you need to give serious consideration to how Twitter will function within the context of your broader social media marketing strategy.
The following are some suggestions for making use of Twitter for your company’s benefit.
1. Use hashtags.
Hashtags are words or phrases that can be searched for, and they are used to gather together hundreds or thousands of tweets under a single umbrella. They are an excellent method for boosting the visibility of your material outside the scope of your own followers’ audiences. There are a number of widely used hashtags, such as #FollowFriday and #ThrowbackThursday, that the majority of regular Twitter users are already familiar with.
There is a widespread practice among companies to capitalize on current subjects of discourse in order to either contribute to the discussion or market their products. You may also choose to design your own hashtags in order to attract attention to the events that you are hosting or your company.
Only use hashtags that are applicable to the content you are sharing. If you were to tweet about beginning a business, for instance, you could add the hashtag #entrepreneurship in your post. You ought to additionally restrict the number of hashtags that you employ. The more you use, the less likely it is that people will interact with your material since they will consider your posts to be spammy. The more you use, the more people will interact with your content.
Additionally, make sure you check out the trending box on a daily basis. The trending box, which can be seen on the left-hand side of your timeline when you access Twitter from a desktop computer or on the search tab when you use Twitter from a mobile device, can provide ideas for what to share with your followers. Again, you just need to make sure that it is pertinent to your company and that you include the word or hashtag that is currently trending in your tweet.
2. Resolve issues by sending private messages to each other.
Especially for brands, direct messaging has developed over the course of the past few years. This is a vital platform for resolving the issues that your clients are having and troubleshooting their problems, thus the manner in which you engage with your customers is important.
There are a few reasons why handling individual client complaints and concerns using direct messages (DMs) is a wise strategy. To start, you don’t want other customers to notice the issue and form a negative impression of your business as a result of it. Additionally, there is no character limit on direct messages, which enables you to assist consumers in the most effective manner possible.
Only users that you are following will be able to send you direct messages by default. However, you have the option of configuring your Twitter account to accept messages from any user, making it simpler for all of your clients to get in touch with you. To enable “receive direct communications from anybody,” simply navigate to Privacy Settings and check the box.
3. Include photo galleries, animated GIFs, and polls.
You are permitted to upload a maximum of four photographs to each post on Twitter. You also have the ability to make graphics that may be added to your tweets. Not a master of Photoshop, are you? You can make the image you need with the assistance of one of the many programs that are available online.
It is a terrific way to interact with the people who follow you on Twitter to include photographs and GIFs in your tweets. Twitter provides its users with an in-built GIF keyboard; all you have to do is search for a keyword and select the clip that you feel best represents your tweet.
It is essential to maintain consumer interest in your brand by participating in conversations with your followers on Twitter. Creating a poll using the following straightforward steps is a fun activity that might get your followers involved.
To begin composing a new post, select the “compose” box located at the very top of your home timeline.
To add a poll, select the icon that looks like a horizontal graph and click on it.
To ask a question, simply fill out the “compose” box located in the main menu.
Fill in your first poll response option in the space designated for Choice 1, and your second option in the space designated for Choice 2. In your poll, you can include a maximum of four answer options, and each option can have a maximum of 25 characters.
By default, the poll will be open for voting for twenty-four hours; however, you have the option to reduce this period of time if you so want.
4. Do live tweets.
Live tweeting is one more method that can be used to potentially get a topic to trend on Twitter. Live tweeting is essentially when a user tweets their comments to an event as it happens, whether it’s breaking news or entertainment. Live tweeting can take place during any type of event, including breaking news and entertainment.
Live tweeting is most frequently seen during television programs and other televised events. During occasions such as these, it is not unusual to see the trends box fill up with topics that are linked to the event. During the Oscars, for instance, you may see the official hashtag for the awards show displayed alongside the names of celebrities and films that have recently won significant honors.
If you are hosting an event and want your attendees to live tweet about it, it is a good idea to create your own hashtag for the event and share it with your attendees so that they can spread and follow it. If you want your attendees to live tweet about it, it is a good idea to create your own hashtag for the event and share it with them.
If you are live tweeting or using numerous tweets for the same issue, be sure that each of your tweets is a response to the first tweet. Users will have an easier time following the full discourse as a result of this.
5. Participate in and also consider hosting Twitter discussions.
Hosting a Twitter conversation on a subject that is pertinent to your business or area of expertise is another approach to engage the followers you already have as well as get a topic to trend on Twitter. Twitter chats are simple to use, but in order for them to be successful, you need to have a following that is both sizable and engaged.
When multiple users of Twitter debate a given issue simultaneously with the use of a common hashtag, this is known as a Twitter chat.
A Twitter chat is normally hosted by a single person at a predetermined time, with questions and topics of conversation that have been prepared in advance. The host will tweet out the questions, which will frequently be labeled “Q1” (or whatever number the question is), and the participants will react with “A1” and their comments.
Twitter discussions typically last for around sixty minutes. They are an excellent method for demonstrating how active you are on social media and for interacting with the people that follow you (and theirs).
6. Engage in conversation with customers and those who have influence.
On Twitter, it is essential to engage in conversation with the appropriate individuals. It is always a good idea to engage with your customers in order to keep them satisfied and with future consumers in order to assist them in learning more about your company. You might also be interested in concentrating on other people, such as journalists or influencers whose areas of expertise are pertinent to your brand. Using Twitter lists is a simple approach to accomplish this objective.
According to Jason Myers, senior account executive at The Content Factory, “[Take] advantage of the Twitter list function to create groups of journalists who are friendly to your cause or potential customers, influencers, [and] industry-specific trade show attendees.” “[Take] advantage of the Twitter list function to create groups of journalists who are friendly to your cause.” After doing so, “you will be able to filter out the noise of random follower tweets and target your engagement to those individuals who are most likely to assist you in achieving your social media marketing goals.”
7. Promote your business on Twitter.
You don’t have to pay anything to use Twitter, but if you do want to pay to promote your account on the network, there are a lot of advertising choices available to you.
Promoted Tweets: These advertisements seem exactly the same as regular tweets, with the exception that they are branded “promoted” at the bottom. Additionally, they display in the regular Twitter feeds of users who might not be following you just yet. Through the usage of promoted tweets, you may raise the level of engagement with your account as well as broaden the audience of users you are able to contact beyond just the people who already follow you.
Promoted Accounts: Promoted Accounts are intended to assist brands in becoming more discoverable and in increasing the number of followers they have for their accounts. These advertisements are shown in a variety of places on Twitter, including the “who to follow” box on a user’s homepage, the home Twitter feed, and search results, to name just a few of those sites. You may increase the likelihood of gaining followers who are actively engaged with your content by targeting users on Twitter with your Promoted Account advertisements who have interests that are pertinent to your company. All of the advertisements, like Promoted Tweets, have the word “promoted” written next to them so that users can tell them apart from the other content that appears in their feeds.
Promoted Trends are trends that have been paid for by a third party to be displayed at the top of the list of hot topics in the trends box on Twitter. Aside from the fact that they are obviously identified as “sponsored,” these advertisements have the exact same appearance as other trending topics, and users can engage with them in the same ways. Unlike Promoted Tweets and Promoted Accounts, which are only available to a select group of users during their promotion period, Promoted Trends are viewable by all users during that time, even on the Twitter mobile app. Promoted Trends are a useful tool for getting people to talk about your company using a certain hashtag on social media.
In addition to these alternatives, Twitter also provides a wide variety of marketing tools that can assist you in making your campaigns more successful.
Twitter Amplify: Amplify enables you to post real-time television material (such as videos of sports highlights), which you can connect with your brand or sponsors. For example, you might share videos of sports highlights. Offering material to certain audiences can help you reach individuals who aren’t already following you in addition to your present followers.
Promoted Video: While Amplify allows you the ability to share videos from television programs and other broadcasts, Promoted Video extends the possibilities even further by allowing you to use any form of video and, as a result, allowing you to be more creative with your campaigns. Promoted Video content, in contrast to videos that are embedded on YouTube, is hosted directly by Twitter and is exclusively available as a paid marketing tool.
Mobile app promotion: if your company has recently released an app, regardless of whether it is the core of your company’s operations or only an additional tool for your service, this is the tool you need to promote it.
This option allows you to target your intended demographic on mobile devices to drive app downloads. You have the ability to build a custom image and app description for the advertisement, in addition to targeting consumers based on geography, gender, language, and the type of mobile platform they use. You can target users who visit Twitter from specific devices, such as iOS or Android, if, for instance, your app is only available on those platforms. The tool also includes a one-of-a-kind measurement system that demonstrates how the influence of your campaign is being felt in terms of the number of app installations, purchases, and registrations.
Verified accounts on Twitter
A verified account can be identified by the presence of a blue checkmark next to the user’s display name. This indicates that the social network recognizes the user as a notable brand or influential individual, and it also verifies that the user is who they claim to be.
According to the website, Twitter will verify an account if it believes the account to be of public interest. Accounts of public individuals in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other areas of popular interest are typically included in this category.
It’s possible for verified Twitter user to lose their status if they decide to alter their handle or start protecting their tweets (i.e., make their tweets visible only to their followers). Twitter will perform an automatic check of the user’s account in these circumstances to determine whether or not it is still qualified for verification. If you do decide to change your brand, keep this in mind.
Twitter stopped carrying out its verification process altogether in November of 2017. Many of Twitter’s users misunderstood it to be an endorsement on the part of the social media network and condemned it for validating the accounts of controversial personalities. But in December of the year 2020, Twitter made the announcement that it was reinstituting the authentication process.
Twitter tips and tricks
If you want to have the most success possible on Twitter, in addition to adhering to the best practices and strategies that were discussed previously, you should also follow these general rules.
Avoid doing this at all costs.
You can increase your total number of followers by purchasing them from some services. It is not worth it to create the appearance that you have more followers than you actually do, despite the fact that doing so may be enticing. The followers that you obtain are not real, and they will not connect with your brand. As a result, they contribute nothing of value, and if you are discovered, they will make you look dishonest.
Because the Twitter mobile app is so well connected with the Twitter online platform, switching from tweeting on your personal computer to tweeting from your mobile devices, such as a smartphone or tablet, is an almost entirely smooth process.
Incorporate tweets into your blog.
If you have an active blog on the website of your company, you can integrate tweets into it to display any of the entertaining stuff you’ve published or the insightful comments of your devoted followers. You may easily integrate your various social media accounts into your website by using this method.
To embed a tweet, navigate to the post you wish to share and choose the “more” option, which is located in the top right corner of the screen. You will then see a dropdown menu; selecting “embed tweet” from this menu will send you to a new page that has the relevant HTML code. Once you are there, all you need to do is copy the code and then paste it where you want it to appear.