How to Make a Snapchat Geofilter You Should Know 2023

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Take advantage of this one-of-a-kind advertising approach on the widely used social media site.

By identifying nearby users and potential customers, Snapchat geofilters assist businesses in their marketing efforts.

Brick-and-mortar businesses that would profit from an increase in foot traffic will find that local marketing is of the utmost importance to them.

If you follow the steps below, you will be able to design your very own Snapchat geofilter that you can use to help support your budget-friendly local marketing efforts.

This piece of content is geared toward business owners who are interested in utilising Snapchat geofilters to expand their local reach and attract new customers to their establishments.

Snapchat is well-known for its collection of amusing, innovative, and occasionally silly filters that users may apply to their pictures and videos in order to make them more shareable. The vast majority of the filters that you generally come across were developed by Snapchat and are accessible to all of its users. However, you may have come across some filters that are unique to your area, whether it be a city or another public space.

Snapchat is an excellent marketing tool since businesses have the ability to create their own filters, which not only impresses customers but also encourages them to share your brand and place of business with the Snapchat followers they already have. Fortunately, creating a Snapchat Geofilter is simple and doesn’t cost very much money.

What is Snapchat Geofilters?

A Snapchat Geofilter is a visual effect that is restricted to a certain place and may be added to images or videos that were taken through the Snapchat app by the user. Because of the location limits imposed by the filter, geofilters are only accessible to users who are physically located within a specific distance of the target place. The marketing power of these filters is brought into play by the distinction that they provide.

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The following are some of the social media marketing goals that can be assisted by the use of Snapchat Geofilters for small businesses:

Advertise locally. Because Snapchat Geofilters are only accessible to users who are physically located within a set distance of a specific spot, they are an ideal tool for the promotion of local businesses. If you make the centre of the radius of your geofilter the location of your storefront, then everybody who is within that radius and uses Snapchat will be seen the filter associated with your business whenever they use the app. The end result is a rapid and uncomplicated interaction with the people in your local audience.

Market affordably. You’ll see later on in this piece that the price of a Snapchat Geofilter is ridiculously low — in some cases, it’s not even in the double digits. There are hardly many marketing strategies that are so cost-effective despite their simplicity.

Swiftly enter the market. It’s not necessary for Snapchat Geofilters to be overly complicated. The majority of the time, graphic designers can sketch them in just a few hours, and the interface of Snapchat makes it simple to translate your design into a filter that actually works.

Examples of Snapchat Geofilters

Some of the best Snapchat Geofilter examples come from the corporate giants below:

1. McDonalds

Within a short distance of each McDonald’s location, Snapchat Geofilters were introduced during the summer of 2015. Because of this, the filter was available for users not only by patrons of the restaurant but also by random people walking by. As a consequence of this, there may have been an increase in the number of people who were merely going about their day and randomly decided to stop in for a burger and fries.

2. Disney

Disneyland is well aware of the fact that there are few experiences in life that are more exciting and unforgettable than a trip to an amusement park. The Snapchat Geofilters for the park, such as the one shown above, are only accessible within the park itself; yet, they have served to remind many individuals who live further away that they need to make the journey.

3. Taco Bell

Because Taco Bell’s old taco Snapchat Geofilter became so popular, countless internet users were reminded that Crunchwrap Supremes are a thing that can be purchased. This is one of the most disturbing aspects of the situation. This geofilter, which could be used in the vicinity of any Taco Bell restaurant, probably encouraged a lot of hungry customers to go to the Taco Bell restaurant that was located closest to them.

How do you make your own Snapchat filters?

To create your very own custom Snapchat Geofilter, just follow these easy steps:

1. Navigate to the Geofilters webpage on Snapchat.

To begin, select the category of geofilters that you want to use. Next to the options for lenses and Snapchat advertisements, you will now notice choices for “Community Filters” and “Filters.” Community filters are available at no cost and highlight local municipalities, neighbourhoods, schools, and points of interest. Individual moments, such as going out with friends for lunch or to a party, can also be shared by users with the help of specialised filters.

You have the option to create a filter under the Filters menu for either your own personal or professional use. Personal filters create temporary geofilters that can be shared by anybody for personal events such as weddings and parties, as well as for other uses, as long as they do not promote a firm’s brand. Personal filters have a lower price point than business filters.

A business filter is one that may be purchased by businesses that are interested in customising a filter with their own logo for marketing and advertising purposes. At the very bottom of the screen, next to these filters, you’ll see the words “Sponsored by.” You will be required to provide the name of your company for this purpose, in addition to ensuring that you have all of the appropriate rights.

2. Design your filter.

When creating a filter for your company, Snapchat provides you with a number of pre-made templates to choose from. However, you also have the option of uploading your own photos and designs. PNG files with transparent backgrounds are required for use with the filter when adding images. Your PNG should have a file size of fewer than 300 kilobytes, a resolution of 72 dots per inch, and a dimension of 1080 by 2340 pixels.

Your filter needs to be appropriate and comply with the requirements provided by Snapchat for filter submissions. Before they can be included, Snapchat looks at user-submitted filters and decides whether or not to accept them.

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3. Determine the dates and venue of your event.

The cost of your geofilter is determined by the size of the area that you want to target as well as the amount of time that you want the geofilter to be accessible to you. You can set a minimum area of 20,000 square feet using a fence tool on an interactive Google Map. The minimum area required is 20,000 square feet. After that, you choose the duration of time you want the filter to be active for.

Finally, you will preview your geofilter before sending it in. You can get in touch with Snapchat to negotiate a yearly plan for your campaign if you are interested in long-term geofilters. You should start planning your geofilter a few weeks in advance, just in case Snapchat does not accept it and you have to modify it and resubmit it.

4. Develop a strategy for using your geofilter.

In addition to submitting your geofilter, you should make preparations to include it into the broader marketing strategies that you have outlined for your company. Make sure the design of your filter is interesting and something users will want to share with their friends and followers so that your company may become more widely known.

Make your geofilter into a promotion by reminding customers that they can obtain a discount if they take a picture using your filter. This will encourage more people to use your filter. For instance, if consumers take a picture of their meal or drink in a restaurant or cafe, the establishment may deduct 10% off the total cost of the transaction.

It is not necessary to restrict the use of your geofilter to the location of your company. You could, for instance, put it up at a pop-up venue or a convention that you are going to in order to attract people’s attention. You have the ability to tell users where they may find your company by including information in the filter, such as “[The name of your company] at CES booth #108.”

How much is a Snapchat business filter?

Snapchat Geofilters are available for a little price yet offer a significant amount of value. The price of a geofilter for an area larger than 22,000 square feet can range anywhere from $5 to $20 on average.

Snapchat levies a fee for each geofilter used. For the price of $5, you can attend an event in a big city for approximately 8 hours. You can reserve the space for an event for up to 25 hours and around 81,000 square feet for a total cost of $30.

There are a few different things that can affect the price. To begin, the price will vary depending on the location that you choose to construct your geofilter. Certain cities and areas have higher prices than other geolocations. Second, the price will increase depending on the size of the area you want to target and the length of time you want the geofilter to be available for use.

What software can I use to design a Snapchat filter?

There are a variety of programmes available, each of which enables users to create their own unique Snapchat filter. The majority are easy to pick up. Adobe Spark Post is one of the applications that makes it one of the easiest to develop a filter for Snapchat. For you to be able to utilise Adobe Spark Post, you do not need to have any prior knowledge of how to design or code anything. Using this application, you can design the backgrounds, colours, images, and text that will go into your own custom Snapchat filter, and you can even share it with your friends. The user interface is intuitive, and it won’t take you long to become used to using it.

A creative presentation tool such as Canva is still another alternative to consider. Using this application, you can generate a new geofilter from scratch or make changes to an existing one. Canva provides a library of stickers and graphics that can be added to any design you create using the platform.

When looking for new ways to build filters, it is important to remember that Snapchat already includes some of its own filters in the application itself. Because of this, developing your very own Snapchat Geofilter without ever having to exit the app is a really straightforward process.

Using Snapchat Geofilters is a terrific method to market, particularly for small or local businesses that may not be able to afford more typical ad campaigns on Snapchat. This is because Snapchat Geofilters are a free feature on the Snapchat app.