Top 12 Best Indian Cosmetic Brands for Women in 2024

Top 12 Best Indian Cosmetic Brands for Women in 2024

Cosmetics have long played a significant role in people’s lives. They have been a part of our life since prehistoric times. Previously, they exclusively came from natural sources, but now there are chemical compounds or a combination of both.

Personal care, skincare, makeup, scents, and so on are all examples of cosmetics. It protects, cleans, and beautifies the body.

Nowadays, cosmetic products may completely transform a person’s appearance. There are several things available to help you transform your appearance. Contour kits, brow shapers, lip plumpers, and so on.

People rely heavily on cosmetics in their daily lives. This is the reason why the cosmetics business is thriving. Lakme, Colorbar, L’Oreal, and other well-known cosmetics brands are available in India.

Your hunt for the greatest made-in-India cosmetic brands has concluded. Follow the top ten Indian cosmetic companies for women in 2024.

True beauty is simplicity, and beauty is in the eyes of the viewer. However, in current times, all women utilise cosmetic items to seem more beautiful and desirable. That is why cosmetic firms have experienced rapid development in recent years. When it comes to the Indian market, there are a plethora of cosmetic products for women of different price levels. Women’s first concern is selecting the top Indian cosmetic products on the market. To assist you, we have produced a comprehensive list of the top 10 finest cosmetic brands in India.

Let’s go over the list, and please share your favourite cosmetic companies in the comments area.

Top 12 Best Indian Cosmetic Brands for Women in 2024

12. Wow Cosmetic

Wow Cosmetics is well-known for its naturally genuine cosmetics that are paraben and sulfate-free. Manish and Karan Chowdhary, two brothers, founded the company in 2014. The brand began with a consumer-first concept and was sold through e-commerce.

Wow Cosmetics products are developed from ingredients that seek to provide comprehensive care for the body, mind, and spirit. Their offerings include natural haircare, skincare, and essential oils. Apple cider vinegar shampoo is their most popular internet offering.

The brand’s brand ambassador was Bhumi Pednekar. Karthik Aryan and Rashmika Mandanna, two formidable young stars, have just joined the company as its new faces. The brand is reported to have an offline presence in both the Indian and US markets.

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11. Lakme

Lakme is a well-known cosmetics brand that was born and raised in India. It has always been one of the most trusted brands among Indian customers. Hindustan Unilever is the company that owns the brand. It is one of the oldest trademarks with present relevance, having been founded in 1952.

They sell a variety of beauty and personal care goods. Makeup, sunscreens, serums, masks, moisturisers, and other cosmetics are examples.

They also operate salon chains in India. Kareena Kapoor Khan, Kajal Aggarwal, and Shraddha Kapoor serve as brand ambassadors for the company.

10. L’Oreal India

It is yet another well-known and reputable brand. Since 1909, it has been based in Paris. L’Oreal India was founded in 1994. It is one of the most well-known cosmetic brands in the world. Personal care, skincare, haircare, cosmetics, and perfumes are all available from the brand.

L’Oreal also has a salon chain that provides a variety of treatments. L’Oreal hair colours are one of their most popular services.

Aditi Rao Hydari and Shakti Mohan are two of L’Oreal India’s brand ambassadors.

9. Colorbar

It is a beauty brand from India. Samir Modi launched the company in 2004. Colorbar Cosmetics has the most comprehensive selection of makeup and skincare items. Lipsticks, eyeliners, concealers, nail paints, and moisturisers are all available from the brand.

Colorbar delivers cruelty-free goods. PETA has also approved the brand.

The brand’s ambassador is Jacqueline Fernandez. She represents Colorbar all over the world.

8. Maybelline

Maybelline was born in 1915 in New York. Its venture began in 1998 in India. The brand’s exclusivity at moderate rates is what has made it so popular in India. Maybelline cosmetics and makeup are popular among Indian shoppers.

Some of the brand’s top items include colour palettes, foundations, lipsticks, and eye makeup. Customers may access a variety of cosmetics lessons and suggestions on the website.

Maybelline has used several Bollywood actresses as its brand ambassadors. Alia Bhatt, Athiya Shetty, and Sara Ali Khan are among them.

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7. The Beauty Sailor

The Beauty Sailor is a Mohali, Punjab-based health goods firm. The Beauty Sailor was founded in 2020 by Raman Bakshi and Avatar Singh with the goal of bridging the gap between premium quality skin care products and affordability.

The Beauty Sailor is a high-end self-care brand that specialises in natural products for body care, hair care, and skincare. Their items are accessible on nearly all of India’s largest e-commerce sites, including Amazon, Myntra, Flipkart, Nykaa, Purple, and others.

6. Lotus

Lotus is a well-known Indian cosmetics brand. They have a large selection of skincare, haircare, and cosmetic goods. The business, which was founded in 1993, sells cleansers, shampoos, sunscreens, and cosmetics.

The brand offers dependable and reasonably priced goods. Lotus Herbals claims to provide herbal and Ayurvedic advantages.

Lotus is a cruelty-free company that opposes animal testing. Famous actresses serve as brand ambassadors for the company. Dia Mirza, Malaika Arora, and Jacqueline Fernandez are among them.

5. Biotique

In India, Biotique is a brand of organic cosmetics. Their goods are manufactured from natural materials and do not include any preservatives. It is a one-of-a-kind brand that combines Ayurveda with biotechnology.

The company provides a wide selection of organic skin and hair care products. It is well-known for its facewash, scrubs, hair oil, shampoo, and soaps. It has also released a line of organic cosmetics.

Biotique has a large client base because to its organic goods.

4. Mamaearth

Mamaearth, a cosmetics firm, was created in 2016. The brand became well-known for its natural and toxin-free goods. They provide a diverse selection of skincare, haircare, beauty, and infant care items.

Customers love Mamaearth’s hair oils, shampoo, serums, and lotions. Sara Ali Khan has been appointed as the brand’s ambassador. In the brand’s advertisement, she appears with her mother, Amrita Singh.

3. Sugar

Sugar is another name to add to the list of India’s most popular cosmetic brands. Vineeta Singh and Kaushik Mukherjee launched it in 2015. It is an Indian-born brand that has established a strong global presence.

Sugar Cosmetics offers millennial-friendly makeup and skincare products that are best suited for Indian skin tones. Their products are devoid of animal cruelty. Sugar distributes its items through an e-commerce website, mobile apps, and physical storefronts.

The brand’s network is not confined to India, but also includes Korea, Germany, Italy, and the United States. Tapsee Pannu is the Sugar Cosmetics brand spokesperson.

2. MyGlamm

MyGlamm has had a circuitous but successful road, beginning as an at-home beauty salon in 2015 and revolutionising itself in 2017 as an online cosmetic beauty firm in India.

Darpan Sanghvi and Priyanka Gill started it. The Good Glamm Group and Sanghvi Technologies jointly control the firm.

MyGlamm provides cosmetics and personal care items. The things might vary from skincare to bath and cosmetic supplies.

MyGlamm operates on a direct-to-consumer (D2C) business strategy with a global web presence. Shraddha Kapoor is the firm’s current brand ambassador.

1. Pilgrim

The need for something better paved the door for the launch of the Pilgrim brand. Pilgrim is a direct-to-consumer cosmetics business created in 2019 by Anurag Kedia and Gagandeep Makker. It entered the Indian market with the release of its debut collection dubbed “Secrets of Jeju islands”.

The brand offers natural and cruelty-free goods in the categories of personal care and beauty.

The company’s brand ambassador is renowned actress Kalki Koechlin. The Pilgirm wants its consumers to have access to beauty secrets from all around the world. Which are not readily available in stores.


Cosmetic brands in India have grown rapidly in recent years. The demand for cosmetic items has skyrocketed. Customers’ commitment to and participation in the cosmetics sector is increasing.

Customers now have access to a large range of cosmetic goods. With so many things comes a plethora of brands. Lakme, Biotique, Lotus, Maybelline, and more well-known brands are available in India. Aside from popularity, customers’ choices and personal preferences eventually influence their brand choices.

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