Celebrity Side Hustles 2025 — From Actors to Business Moguls

In 2025, the world of entertainment is no longer confined to red carpets and movie sets. Celebrities are increasingly using their fame and influence to launch successful business ventures, transforming themselves into full-fledged entrepreneurs. From beauty lines to tech investments, side hustles have become a key strategy for stars to diversify income and establish lasting legacies beyond the entertainment industry. Let’s explore some of the most prominent celebrity side hustles making waves this year.

Beauty & Wellness: Stars Leading the Charge

The beauty and wellness industry has become a favorite playground for celebrities. Selena Gomez, for example, has expanded her beauty brand into a global sensation, emphasizing self-expression and mental wellness alongside cosmetics. Her products resonate with fans for their authenticity and inclusivity.

Jennifer Aniston and Drew Barrymore have also entered the skincare market, promoting natural ingredients and wellness-focused routines. Their brands appeal to fans seeking high-quality, health-conscious options in beauty products. Meanwhile, Tracee Ellis Ross continues to dominate the curly haircare segment through her brand, creating products that celebrate natural hair textures and promote self-confidence.

The success of these ventures highlights a growing trend: fans are not just buying products; they are buying a piece of the celebrity lifestyle and philosophy.

Spirits & Hospitality: Crafting Unique Experiences

Many celebrities are venturing into the worlds of spirits and hospitality, creating premium products and unique experiences. Dwayne “The Rock” Johnson’s tequila brand has grown into a leading name in the spirits market, combining quality with a relatable, fun branding approach. Similarly, Brad Pitt’s wine label merges celebrity allure with a genuine passion for winemaking, earning both critical acclaim and commercial success.

Meanwhile, Dolly Parton continues to excel in hospitality through her theme park, Dollywood, turning it into a tourist destination that combines entertainment, culture, and entrepreneurship. These ventures demonstrate that celebrity side hustles can extend beyond products to create full experiences that fans can engage with.

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Fashion & Lifestyle: Making Style Statements

Fashion and lifestyle have always been closely tied to celebrity influence. Beyoncé has taken her brand, Ivy Park, global, offering athletic wear that merges style, performance, and inclusivity. Her influence extends beyond the products themselves—fans look to her as a trendsetter and a lifestyle icon.

Other stars like Jennifer Garner and Cameron Diaz have embraced lifestyle brands that focus on wellness and sustainability. Garner’s Once Upon a Farm provides organic snacks for children, emphasizing nutrition and healthy living. Diaz’s clean wine brand promotes transparency and high-quality ingredients, reflecting changing consumer priorities toward sustainability and wellness.

These examples show that celebrity side hustles in fashion and lifestyle often reflect personal values, connecting authentically with audiences.

Media & Content: Creating Original Narratives

Celebrities are also transforming media and content production into lucrative business ventures. Reese Witherspoon’s media company, Hello Sunshine, has become a powerhouse, producing content that amplifies female voices and stories that resonate with broad audiences. Shows like Big Little Lies and Little Fires Everywhere exemplify how a celebrity can leverage influence to create impactful narratives while building a strong business.

Ryan Reynolds has demonstrated the power of strategic investment with ventures like his stake in Aviation Gin, turning an interest into a multi-million-dollar success. Similarly, Kate Hudson co-founded Fabletics, reshaping the activewear market with a subscription model that emphasizes accessibility, style, and innovation.

Media-focused side hustles highlight how celebrities can use creativity and influence to not only entertain but also shape culture and consumer behavior.

Retail & Consumer Goods: Building Household Names

Some celebrity ventures have expanded into retail and consumer goods, turning stars into household names in entirely new industries. Rihanna’s brands, Fenty Beauty and Savage X Fenty, have redefined beauty and fashion by prioritizing inclusivity and diversity. These brands are valued in billions, reflecting both commercial success and cultural impact.

Kim Kardashian’s shapewear company, Skims, revolutionized the industry by offering innovative products and a strong focus on body positivity. Similarly, Jay-Z has invested in luxury beverages like champagne and cognac, strategically growing his wealth while maintaining relevance beyond music.

Retail side hustles often combine product innovation with personal branding, creating businesses that resonate deeply with consumers.

Unconventional Ventures: Exploring Unique Passions

Not all celebrity side hustles are predictable. Stars are exploring unique passions and turning them into profitable ventures. Erykah Badu has embraced a career as a certified doula, supporting mothers and providing guidance during childbirth. Nick Offerman runs a woodworking shop, producing handcrafted furniture and highlighting a passion-driven approach to business. Scarlett Johansson opened a gourmet popcorn shop in Paris, merging culinary arts with celebrity branding.

These unconventional ventures show that side hustles can be as creative and diverse as the personalities behind them. Celebrities are finding niches that reflect personal interests while connecting with new audiences.

Why the Boom in Celebrity Side Hustles?

Several factors explain the explosion of celebrity side hustles in 2025:

• Brand Leverage: Celebrities can use their fan base to promote products, providing instant market access.
• Diversification: Side hustles create multiple income streams, reducing financial risk.
• Passion Projects: Many ventures align with personal interests, increasing authenticity and success potential.
• Cultural Influence: Celebrities can shape trends and consumer behavior, ensuring their products resonate widely.

Conclusion

The rise of celebrity entrepreneurship in 2025 demonstrates a shift in how stars define success. No longer limited to films, music, or television, celebrities are building empires across diverse industries—from beauty and fashion to food, media, and unconventional ventures. These side hustles are more than just financial opportunities; they are extensions of personal brands, passions, and cultural influence. As fans, we are witnessing a fascinating evolution where entertainment meets entrepreneurship, and the line between celebrity and business mogul continues to blur.

FAQs

Q1: What exactly is a celebrity side hustle?
A celebrity side hustle is a business venture or entrepreneurial project undertaken by a celebrity in addition to their primary career in entertainment.

Q2: Why are so many celebrities starting businesses in 2025?
Celebrities leverage their fame to diversify income, explore personal passions, and capitalize on their influence to create successful ventures.

Q3: What industries are most popular for celebrity side hustles?
Beauty, wellness, fashion, food and beverages, media production, and lifestyle brands are currently the most common sectors.

Q4: Are celebrity side hustles usually profitable?
Many are highly profitable due to built-in audiences and brand influence, though success varies depending on execution, market demand, and authenticity.

Q5: Can anyone start a side hustle like a celebrity?
Yes, though celebrities have a natural advantage due to fame and reach, anyone can launch a business if they identify a niche, create quality products, and connect with their target audience effectively.